Book Review: “Branded” By Tim Sinclair

July 11, 2011 at 6:04 pm | Posted in Books | Leave a comment
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Tim Sinclair in his new book, “Branded” published by Kregel Publications shows us how we can be “sharing Jesus with a consumer culture”.

When you go grocery shopping and you are in, let’s say, the laundry products aisle, do you scan all the products looking for the best price with the most volume or do you go to a specific product whether it is on sale or not?  Most of us would probably say that we go to the specific product.  That product is what our mothers used and that is what we use and, more than likely, that is what our children will use.  That is the power of branding.  Despite the fact that there may be better and cheaper products out there we will gravitate towards that one product regardless.

Tim Sinclair asks us why we can tell others about the products we use in an exciting manner but when it comes to Jesus we are boring?  The answer:  Marketing.  We, as Christians, are intimidated by the “evangelism” so we get shy and embarrassed and our whole presentation loses enthusiasm.  Tim Sinclair in a very conversational manner works us through the situation as it is and then gives us solid ground on what we really should be doing.  “Branded” shows us that the way Paul did it when he entered a Gentile city is the way we should be doing it now.  We need to show who Jesus is by what we do and say.  This is a great book and should be read more than once.  “Branded” will confront your thinking, might even make you uncomfortable but that is only for a while until you realize that you were challenged.  This book will help change your thinking, your attitude and how you deal with others.  I highly recommend it.

About the Author: Tim Sinclair is a radio personality on Mornings with Tim and Pam, one of the top Christian morning shows in the country. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald’s, Word Records, Moody Press, and the country’s most-listened to Christian non-profit radio station, KSBJ/Houston.

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Disclosure of Material Connection: I received this book free from Kregel Publications.   I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


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