Book Review: “Profit In Plain Sight” by Anne C. GrahamAugust 7, 2015 at 5:26 am | Posted in Books | 1 Comment
Tags: Book Review, Non-Fiction
From the back cover: How do you know—with certainty—that your business is as profitable as it could be?
Don’t put this book down until you’ve earned all the profits you need to fund every worthy project on your business bucket list. This straightforward Roadmap shows you how to profit safely, sustainably, and with integrity, in ways that have nothing to do with traditional accounting tactics… in less time than you’re currently spending on email.
“Profit in Plain Sight” shows you exactly what you need to do to:
1. Get Buy-in: Activate the three uncommon Drivers that shatter your speed limits, get your people on board, and change behaviors almost overnight
2. Generate Loyalty: Implement the single most effective way to keep the customers who keep you in business from cozying up to your competition
3. Maximize Top Line Growth: Achieve ‘the nirvana’ of Top Line growth by selling more products and services, to more customers, at higher prices
4. Optimize Bottom Line Profits: Plug your hidden profit leaks and stop your vampire customers (they’re NOT who you think they are!) from sucking the lifeblood from your business
5. Differentiate for Competitive Advantage: Attract customers in droves with the overlooked but common-sense strategy that simultaneously drives unnecessary costs right out of your system.
6. Innovate and Win: Leave your competitors wondering what happened with the 21 paths to low cost, low risk, stealth innovation that they can’t just copy
7. Implement for Results: Simply follow the Action Plans to make it happen
Eight out of ten leaders report that they don’t have enough profit to fund the growth they want. Don’t be amongst them. Simply accelerate your results
The only person who likes change is a baby with a wet diaper. The current plans we have in place for our business is not working and it is time for a change. Ms. Graham understands what we are currently doing, what we should be doing and the changes we need to make to get there. She has divided her book into two sections: Part I: Start With Possibilities and Part II: Shift To Practicalities. Let me assure you this is not a book that is going to sit unread on a shelf somewhere. This is a book that you will read and then read again and then, more than likely, read again. Ms. Graham asks, “Who’s in charge of your future?” If you can answer, “you” then you will not only read this book but use the drivers that are presented and then meet the challenges that are given. I believe that there will be a dramatic change in our business if we apply what Ms. Graham is teaching.
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Disclosure of Material Connection: I received this book free from Pump Up Your Book. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”